by Natalie Zend
Yet in application, RBM seldom reaches its full potential. It can easily become a mechanical box-ticking exercise. How often have you seen organizations pay lip service to RBM while in effect taking an activity-based approach?
This article, published in OCIC's e-Magazine iAM (Ideas, Actions, Movements) Volume 8: Measure What Matters, presents three challenges or areas of tension that lie in the way of meaningful RBM, along with ways to address them.